With the Rugby World Cup 2019 and the Tokyo Olympic Games 2020 Japan is becoming a sports powerhouse and draws worldwide attention. Apart from contributing to the influx of inbound tourism and pushing the GDP growth, major sports events boost morale, benefit national image and increase the effects of healthy lifestyle promotion. Business cannot ignore the chances presented by sports events and companies are actively incorporating sports agenda into their strategies.
What is at stake for Tokyo and Japan? What are the business opportunities and the growth stimulus that can be expected from 2019 Rugby World Cup, the 2020 Olympic Games and other major sports events in Japan? How can Japan turn this into a meaningful and sustainable legacy? What's the status of Japan's sports industry and how can players in other industries approach sports business strategically?
Join us as we discuss the sports business case for Japan.
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